Going from builder to brand. A timeless and serene brand identity and brand experience for dutch high-end boutique yacht brand, Zeelander.
(Role)
Art, Creative Direction, Design
(Team)
Rōnin Amsterdam
(Year)
2022
Going from builder to brand. A timeless and serene brand identity and brand experience for dutch high-end boutique yacht brand, Zeelander.
(Role)
Art, Creative Direction, Design
(Team)
Rōnin Amsterdam
(Year)
2022
Going from builder to brand. A timeless and serene brand identity and brand experience for dutch high-end boutique yacht brand, Zeelander.
(Role)
Art, Creative Direction, Design
(Team)
Rōnin Amsterdam
(Year)
2022
Going from builder to brand. A timeless and serene brand identity and brand experience for dutch high-end boutique yacht brand, Zeelander.
(Role)
Art, Creative Direction, Design
(Team)
Rōnin Amsterdam
(Year)
2022
Capturing the essence of the yachts and translating them into a delightful end-to-end experience
Capturing the essence of the yachts and translating them into a delightful end-to-end experience
Capturing the essence of the yachts and translating them into a delightful end-to-end experience
Capturing the essence of the yachts and translating them into a delightful end-to-end experience
In collaboration with Zeelander, we crafted an identity and brand experience aimed to elevate the emotional connection to Zeelander's yachts and build a lifestyle around the product that felt sophisticated, lasting and serene.
In collaboration with Zeelander, we crafted an identity and brand experience aimed to elevate the emotional connection to Zeelander's yachts and build a lifestyle around the product that felt sophisticated, lasting and serene.
In collaboration with Zeelander, we crafted an identity and brand experience aimed to elevate the emotional connection to Zeelander's yachts and build a lifestyle around the product that felt sophisticated, lasting and serene.
In collaboration with Zeelander, we crafted an identity and brand experience aimed to elevate the emotional connection to Zeelander's yachts and build a lifestyle around the product that felt sophisticated, lasting and serene.
Transforming Zeelander from a boat builder to a brand
Transforming Zeelander from a boat builder to a brand
Transforming Zeelander from a boat builder to a brand
Transforming Zeelander from a boat builder to a brand
We designed with the intention to transform Zeelander's product excellence into a full Brand Experience. With this in mind, we translated the elegance and philosophy behind the brand into a contemporary design language.
We designed with the intention to transform Zeelander's product excellence into a full Brand Experience. With this in mind, we translated the elegance and philosophy behind the brand into a contemporary design language.
We designed with the intention to transform Zeelander's product excellence into a full Brand Experience. With this in mind, we translated the elegance and philosophy behind the brand into a contemporary design language.
We designed with the intention to transform Zeelander's product excellence into a full Brand Experience. With this in mind, we translated the elegance and philosophy behind the brand into a contemporary design language.
Serenity through simplicity
Serenity through simplicity
Serenity through simplicity
Serenity through simplicity
In this overview of the elements, we see that the typography chosen for Zeelander embodies refined elegance — we chose a full-bodied, rounded serif typeface that reflect the yacht’s design.
This was combined with a palette of warm white, deep brown, and soft ecru tones paired with a Dutch orange and deep green accents.
These elements came together to honour Zeelander's craftsmanship through the usage of contemporary grids, where the photography — a collaboration between Zeelander and Guillaume Plisson becomes a statement piece.
In this overview of the elements, we see that the typography chosen for Zeelander embodies refined elegance — we chose a full-bodied, rounded serif typeface that reflect the yacht’s design.
This was combined with a palette of warm white, deep brown, and soft ecru tones paired with a Dutch orange and deep green accents.
These elements came together to honour Zeelander's craftsmanship through the usage of contemporary grids, where the photography — a collaboration between Zeelander and Guillaume Plisson becomes a statement piece.
In this overview of the elements, we see that the typography chosen for Zeelander embodies refined elegance — we chose a full-bodied, rounded serif typeface that reflect the yacht’s design.
This was combined with a palette of warm white, deep brown, and soft ecru tones paired with a Dutch orange and deep green accents.
These elements came together to honour Zeelander's craftsmanship through the usage of contemporary grids, where the photography — a collaboration between Zeelander and Guillaume Plisson becomes a statement piece.
In this overview of the elements, we see that the typography chosen for Zeelander embodies refined elegance — we chose a full-bodied, rounded serif typeface that reflect the yacht’s design.
This was combined with a palette of warm white, deep brown, and soft ecru tones paired with a Dutch orange and deep green accents.
These elements came together to honour Zeelander's craftsmanship through the usage of contemporary grids, where the photography — a collaboration between Zeelander and Guillaume Plisson becomes a statement piece.
Cultivating serenity through style and interaction
Cultivating serenity through style and interaction
Cultivating serenity through style and interaction
Cultivating serenity through style and interaction
For the web experience, we took a balanced approach between telling the product’s story and creating desire for a lifestyle. Photography is elevated through minimal and clean layouts in combination with serene motion design — guiding the user through the site as they immerse themselves in the brand experience.
One of the site’s core features is making dense and information-heavy product specifications and descriptions easy to understand and delightful to browse through.
For the web experience, we took a balanced approach between telling the product’s story and creating desire for a lifestyle. Photography is elevated through minimal and clean layouts in combination with serene motion design — guiding the user through the site as they immerse themselves in the brand experience.
One of the site’s core features is making dense and information-heavy product specifications and descriptions easy to understand and delightful to browse through.
For the web experience, we took a balanced approach between telling the product’s story and creating desire for a lifestyle. Photography is elevated through minimal and clean layouts in combination with serene motion design — guiding the user through the site as they immerse themselves in the brand experience.
One of the site’s core features is making dense and information-heavy product specifications and descriptions easy to understand and delightful to browse through.
For the web experience, we took a balanced approach between telling the product’s story and creating desire for a lifestyle. Photography is elevated through minimal and clean layouts in combination with serene motion design — guiding the user through the site as they immerse themselves in the brand experience.
One of the site’s core features is making dense and information-heavy product specifications and descriptions easy to understand and delightful to browse through.
An elevated brand experience
An elevated brand experience
An elevated brand experience
An elevated brand experience
The rebrand successfully elevated Zeelander from a traditional boat builder brand to an iconic, contemporary lifestyle brand. We captured the essence of the yachts and translated it into a delightful end-to-end experience that creates desire. The comprehensive brand guidelines we’ve crafted supported their efforts to uphold the new visual identity with consistency and ease.
The rebrand successfully elevated Zeelander from a traditional boat builder brand to an iconic, contemporary lifestyle brand. We captured the essence of the yachts and translated it into a delightful end-to-end experience that creates desire. The comprehensive brand guidelines we’ve crafted supported their efforts to uphold the new visual identity with consistency and ease.
The rebrand successfully elevated Zeelander from a traditional boat builder brand to an iconic, contemporary lifestyle brand. We captured the essence of the yachts and translated it into a delightful end-to-end experience that creates desire. The comprehensive brand guidelines we’ve crafted supported their efforts to uphold the new visual identity with consistency and ease.
The rebrand successfully elevated Zeelander from a traditional boat builder brand to an iconic, contemporary lifestyle brand. We captured the essence of the yachts and translated it into a delightful end-to-end experience that creates desire. The comprehensive brand guidelines we’ve crafted supported their efforts to uphold the new visual identity with consistency and ease.
Team at Rōnin Amsterdam
Team at Rōnin Amsterdam
Team at Rōnin Amsterdam
Team at Rōnin Amsterdam
Creative Direction: Yordy van der Werff, Cassie Ng
UX: Ewoud Offenberg
Strategy: Badbirds
Art Direction: Cassie Ng, Marcia Finklenberg, Martijn van Meijel
Design: Marcia Finklenberg, Cassie Ng, Martijn van Meijel
Motion: Lubbert Meun
3D: Jeremy Woons
Photography: Guillaume Plisson
Project Management: Elli Spiegyte
Creative Direction: Yordy van der Werff, Cassie Ng
UX: Ewoud Offenberg
Strategy: Badbirds
Art Direction: Cassie Ng, Marcia Finklenberg, Martijn van Meijel
Design: Marcia Finklenberg, Cassie Ng, Martijn van Meijel
Motion: Lubbert Meun
3D: Jeremy Woons
Photography: Guillaume Plisson
Project Management: Elli Spiegyte
Creative Direction: Yordy van der Werff, Cassie Ng
UX: Ewoud Offenberg
Strategy: Badbirds
Art Direction: Cassie Ng, Marcia Finklenberg, Martijn van Meijel
Design: Marcia Finklenberg, Cassie Ng, Martijn van Meijel
Motion: Lubbert Meun
3D: Jeremy Woons
Photography: Guillaume Plisson
Project Management: Elli Spiegyte
Creative Direction: Yordy van der Werff, Cassie Ng
UX: Ewoud Offenberg
Strategy: Badbirds
Art Direction: Cassie Ng, Marcia Finklenberg, Martijn van Meijel
Design: Marcia Finklenberg, Cassie Ng, Martijn van Meijel
Motion: Lubbert Meun
3D: Jeremy Woons
Photography: Guillaume Plisson
Project Management: Elli Spiegyte
(Contact)
Email
hey@thisiscas.com
Phone
06.196.414.78
(Social)
(Contact)
Email
hey@thisiscas.com
Phone
06.196.414.78
(Social)
(Contact)
Email
hey@thisiscas.com
Phone
06.196.414.78
(Social)
(Contact)
Email
hey@thisiscas.com
Phone
06.196.414.78
(Social)