I feel at home with all things related to brand, digital design, visual systems, art direction and concept. I find my place in the space where messy problems evolve into elegant, scalable, and lasting outcomes.

i. Mindset

Constraints don't rattle me. If anything, lived experience has taught me to be resourceful. I've learned that the absence of ideal conditions is rarely the obstacle it appears to be. It usually just means solving the problem in a different order, from a different perspective.

ii. Approach

I will bring together my innate love for making, tinkering, thinking, and a passion for well-crafted visual systems and visual thinking to define what the possibilities are. Wired to spot gaps, I have a nose for opportunities and the drive to shape them.

iii. In Practice

With a methodical yet fluid approach, I translate business goals into a cohesive visual language that performs across every touchpoint, all without sacrificing aesthetic integrity. I own end-to-end design and production responsibilities to bring these visions to life.

Capabilities

visual identity

2025

Art direction, Brand & Identity, Conceptual design, Campaign design, Design systems, Design direction, Digital design, Graphic design, Generative production workflows, Interaction design, Interface design, Motion direction, Presentations, Toolkits, Visual systems, Websites & Platforms.

Experiences

Present

As a Senior Designer at N=5, one of the Netherlands' longest standing independent advertising agencies, I work closely with the design director to help lead their newly established design department.

Previously

Senior Designer at Rōnin Amsterdam
2022 - 2024

Senior Designer at Huge Inc.
2020 - 2022

Digital Art Director at Y&R Asia
2016 - 2020

Clients

113, ASICS, Auping, Brand New Day, BNP Paribas, Citibank, Google, Land Rover, Manolo Blahnik, P&G, Philips, Simon Lévelt, Welkoop, WWF, Zeelander Yachts.

I am a designer with a practice focused on all things related to brand, digital design, visual systems, art direction and concept. For freelance enquiries, I am available to work remotely in the EU and Singapore. Get in touch with me.

Currently listening to

An episode about Capsicumology

Index

Information

Contact

Are.na

Email

Amsterdam
10:52 PM (GMT)
Sunny, 22°  

Glimpses

2024 - 2026