For more than 138 years, Auping has been designing the very best ways to rest. The brand evolution celebrates what define Auping: Craftsmanship, technological precision and commitment to this promise of enabling a well-rested world.
The intention
We built on the belief that the depth of expertise doesn't need to announce itself in a fashionably, trendy manner but it needs to be a robust enough system built to hold and make space for everything Auping stands for.
Glimpses
2024 - 2026
See related project
visual identity
2025
Simon Lévelt
A brand identity designed to carry a flavorful brand
I am a designer with a practice focused on all things related to brand, digital design, visual systems, art direction and concept. For freelance enquiries, I am available to work remotely in the EU and Singapore. Get in touch with me.
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Index
Information
Contact
Are.na
Amsterdam
10:52 PM (GMT)
Sunny, 22°
© 2026 Cas
Glimpses
2024 - 2026