My practice focuses on matters related to brand, digital design, visual systems, art direction and concept.
Mindset
I find my place where messy problems evolve into elegant, scalable, and lasting outcomes. Constraints don't rattle me. Lived experience has taught me to be resourceful. The absence of ideal conditions is rarely the real obstacle. It usually just means solving the problem in a different order, from a different perspective.
Approach
I will bring together my innate love for making, tinkering, thinking, and a passion for well-crafted visual systems and visual thinking to define what the possibilities are. Wired to spot gaps, I have a nose for opportunities and the drive to shape them.
In Practice
With a methodical yet fluid approach, I translate business goals into a cohesive visual language that performs across every touchpoint, all without sacrificing aesthetic integrity. I own end-to-end design and production responsibilities to bring these visions to life.
Capabilitities
Capabilitities Art direction, Brand & Identity, Conceptual design, Campaign design, Design systems, Design direction, Digital design, Graphic design, Generative production workflows, Interaction design, Interface design, Motion direction, Presentations, Toolkits, Visual systems, Websites & Platforms.
Experience
Present
As a Senior Designer at N=5, one of the Netherlands' longest standing independent advertising agencies, I work closely with the design director to help lead their newly established design department.
Previously
Senior Designer at Rōnin Amsterdam
2022 - 2024
Senior Designer at Huge Inc.
2020 - 2022
Digital Art Director at Y&R Asia
2016 - 2020
Clients
113 Foundation, ASICS, Auping, Brand New Day, BNP Paribas, Citibank, Google, Land Rover, Manolo Blahnik, P&G, Philips, Simon Lévelt, Welkoop, WWF, Zeelander Yachts.