Cas

Info

works across brand, digital design, visual systems, art direction and concept to help ideas leap off the page and into the real world

2026

Glimpses of work

i/iii

Mindset

I find my place where messy problems evolve into elegant, scalable, and lasting outcomes. Constraints simply don't rattle me at all. Lived experience has taught me to be truly resourceful and adaptable.

It usually just means solving the problem in a different order, from a different perspective.

Scroll down to see more

ii/iii

Approach

I bring together my innate love for making, tinkering and thinking, plus a genuine passion for well crafted visual systems and clear visual thinking, using it to define what the true possibilities truly are.

Wired to spot gaps, I have a nose for opportunities and the drive to shape them.

Scroll down to see more

iii/iii

In Practice

With a methodical yet fluid approach, I translate business goals into a cohesive visual language that performs strongly across each touchpoint, without sacrificing the aesthetic integrity of the work.

I own end-to-end design and production responsibilities to bring these visions to life.

Scroll up to see previous

i/iii

Mindset

I find my place where messy problems evolve into elegant, scalable, and lasting outcomes. Constraints simply don't rattle me at all. Lived experience has taught me to be truly resourceful and adaptable.

It usually just means solving the problem in a different order, from a different perspective.

Scroll down to see more

ii/iii

Approach

I bring together my innate love for making, tinkering and thinking, plus a genuine passion for well crafted visual systems and clear visual thinking, using it to define what the true possibilities truly are.

Wired to spot gaps, I have a nose for opportunities and the drive to shape them.

Scroll down to see more

iii/iii

In Practice

With a methodical yet fluid approach, I translate business goals into a cohesive visual language that performs strongly across each touchpoint, without sacrificing the aesthetic integrity of the work.

I own end-to-end design and production responsibilities to bring these visions to life.

Scroll up to see previous

i/iii

Mindset

I find my place where messy problems evolve into elegant, scalable, and lasting outcomes. Constraints simply don't rattle me at all. Lived experience has taught me to be truly resourceful and adaptable.

It usually just means solving the problem in a different order, from a different perspective.

Scroll down to see more

ii/iii

Approach

I bring together my innate love for making, tinkering and thinking, plus a genuine passion for well crafted visual systems and clear visual thinking, using it to define what the true possibilities truly are.

Wired to spot gaps, I have a nose for opportunities and the drive to shape them.

Scroll down to see more

iii/iii

In Practice

With a methodical yet fluid approach, I translate business goals into a cohesive visual language that performs strongly across each touchpoint, without sacrificing the aesthetic integrity of the work.

I own end-to-end design and production responsibilities to bring these visions to life.

Scroll up to see previous

i/iii

Mindset

I find my place where messy problems evolve into elegant, scalable, and lasting outcomes. Constraints simply don't rattle me at all. Lived experience has taught me to be truly resourceful and adaptable.

It usually just means solving the problem in a different order, from a different perspective.

Scroll down to see more

ii/iii

Approach

I bring together my innate love for making, tinkering and thinking, plus a genuine passion for well crafted visual systems and clear visual thinking, using it to define what the true possibilities truly are.

Wired to spot gaps, I have a nose for opportunities and the drive to shape them.

Scroll down to see more

iii/iii

In Practice

With a methodical yet fluid approach, I translate business goals into a cohesive visual language that performs strongly across each touchpoint, without sacrificing the aesthetic integrity of the work.

I own end-to-end design and production responsibilities to bring these visions to life.

Scroll up to see previous

Capabilities

Art direction, Brand & Identity, Conceptual design, Campaign design, Design systems, Design direction, Digital design, Graphic design, Generative production workflows, Interaction design, Interface design, Motion direction, Presentations, Toolkits, Visual systems, Websites & Platforms.

Experience

As a senior designer at N=5, I've come full circle to be back in advertising where I first started out as an art director. This time for an exciting goal. I work in close partnership with the design director and together with a knitted team of designers to establish a design practice at one of the longest standing independent advertising agencies in the Netherlands. Through our practice, we seek to cultivate an approach of employing integrative design thinking for the brand experiences we create and have a lot of fun while doing so.

I design, lead and facilitate projects, from start to finish across digital, brand and campaign driven projects. I look for opportunities to refine our workflows and processes - marrying the best practices of both design and creative departments.

Previously

Senior Designer at Rōnin Amsterdam


2022 - 2024





Senior Designer at Huge Inc.


2020 - 2022



Digital Art Director at Y&R Asia


2016 - 2020

Clients

113 Foundation
ASICS
Auping
Brand New Day
Citibank
Google
Manolo Blahnik
P&G
Philips
Simon Lévelt
Welkoop
WWF
Zeelander Yachts

Industries

Banking & financial services
Consumer goods
Fashion & footwear
Home & furniture
Marine / luxury craft
Nonprofits & NGOs
Retail
Technology & electronics

I am based in Haarlem, The Netherlands but will be happy to collaborate remotely in the EU / US and on site in the Netherlands and Singapore.

Available from 2027

Email